Microstrategy stock surges 185%, outperforming Bitcoin

Microstrategy’s stock (MSTR) has surged 185% year-to-date, significantly outpacing Bitcoin’s (CRYPTO:BTC) 47% increase against the U.S. dollar in 2024. 

Despite Bitcoin’s recent 2% dip, shares of the business intelligence firm climbed over 6% on Tuesday. 

Founded by Michael Saylor in 1989, Microstrategy has transitioned from a business intelligence software provider to a key player in the Bitcoin space, leveraging its stock performance with Bitcoin holdings.

As of June 30, 1998, Microstrategy’s stock was priced at $18, but it has since skyrocketed, reaching $191 per share. 

MSTR shares previously struggled, staying below $20 from October 2000 to September 2020. 

However, its stock made a dramatic comeback during Bitcoin’s 2021 bull run, surpassing $75 in early 2021 before experiencing a dip in 2022. 

In the last 12 months, MSTR has climbed 495%, with 28% of those gains occurring in the past six months.

Microstrategy’s Bitcoin reserve strategy has played a significant role in its stock’s performance. 

The company now holds $15.61 billion in Bitcoin, with its BTC stash appreciating 57% against the U.S. dollar. 

MSTR’s stock trades at a premium to its Bitcoin holdings due to factors such as leveraged exposure, options strategies, and accessibility to traditional finance investors.

Other companies and sectors are also embracing similar strategies. 

Mining stocks like MARA have seen substantial gains, with MARA Holdings climbing 107% over the past 12 months. 

Despite a recent decline of over 40% year-to-date, MARA continues to hold Bitcoin reserves instead of selling its mined assets.

International firms like Japan’s Metaplanet Inc. have also adopted Microstrategy’s approach. 

Listed on the Tokyo Stock Exchange, Metaplanet’s stock surged 452% year-to-date, with a 168% jump in the last six months. 

The company recently added 108.786 Bitcoin to its reserves, further highlighting the growing trend of Bitcoin accumulation.

At the time of writing, the Bitcoin price was $62,090.79.