BNB Chain unveils tokenization portal for businesses

BNB Chain, the blockchain ecosystem by Binance, has launched a new portal for tokenizing real-world assets (RWAs) and private companies, aiming to simplify entry into the Web3 space.

This service, designed to lower costs and barriers for businesses, targets small-to-medium enterprises (SMBs) looking to leverage tokenization for growth.

"BNB Chain's mission is to onboard the next billion users to Web3. This one-stop tokenization solution is another step toward achieving this goal as it is designed to make Web3 accessible to non-Web3 savvy users," stated Jimmy Zhao, Senior Solution Architect at BNB Chain.

Zhao described the tool as a powerful means to enhance SMB operations and customer engagement through asset tokenization.

The tokenization platform aims to help businesses create new revenue streams, increase liquidity, and offer customer loyalty programs with minimal technical know-how.

“By simplifying asset tokenization, BNB Chain empowers SMBs to unlock new revenue streams, enhance asset liquidity, and engage customers in innovative ways without needing technical expertise,” Zhao highlighted.

This initiative follows Binance’s broader commitment to asset tokenization, with Binance Labs recently emphasising this area as a future investment focus.

The investment in OpenEden to promote RWA tokenization, including U.S. Treasury Bills, underlines this strategic direction.

BNB Chain believes that this portal will attract new users by offering a streamlined, user-friendly experience that fosters engagement with tokenized assets.

While the service positions SMBs to better compete in the digital economy, new assets created within this space will face the volatility of emerging markets.